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Progress Report - Checking in on the SXU Student/Client Collaboration
This semester I gave the students in my Advertising in Marketing course at Saint Xavier University, the opportunity to create a website...
A Journey to the Windy City for a Small Business from Wisconsin
CrossFit Chippewa Falls Collides with Chicago College Students March 19, 2015 - Chicago,IL - At the end of this month, the Advertising...
What's Got Me Thinking
I was reading an e-newsletter and in it the author wrote, “I started thinking how odd it feels when someone expresses need then dictates...
By Its Very Definition
I came across this definition of marketing as I was preparing a lecture for the first day of class for the spring semester at Harrington...
When Marketing Doesn't Work, Why You Could Be Spending Money But Not Seeing Results
Every client I work with wants to know that marketing will work. The most realistic way to think about marketing is that it has to have...
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