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A Journey to the Windy City for a Small Business from Wisconsin

CrossFit Chippewa Falls Collides with Chicago College Students

March 19, 2015 - Chicago,IL - At the end of this month, the Advertising and Marketing students at Saint Xavier University in Chicago, Illinois will experience an innovative opportunity to present their ideas to CrossFit Chippewa Falls owner, Allison Short.

Since January 2015, undergraduate students enrolled in Advertising in Marketing (taught by Adjunct Instructor and owner of Vira Creative, Jill Plourde) have rigorously analyzed the fitness industry, researched the target market and studied the strengths, weaknesses, opportunities and threats as they relate to CrossFit Chippewa Falls' business.

The students have varying backgrounds, majors and minors, ranging from Art to Graphic Design and Business. Their most recent project was to design a website for CrossFit Chippewa Falls which will serve as one of their advertising platforms. The eighteen Advertising in Marketing students are broken into four groups, on March 26, 2015 each group will present their website and advertising ideas, but only one group's website will be selected as the winner and launched.

This unique partnership allows students the opportunity to work with actual clients while still in school, and is one many college students don't get. The result is more than just a grade. The students get a feel for what it is like working in creative teams, gain professional presentation skills and receive feedback in an authentic, real-world setting, all for an outcome that will be used long after the class is finished.

About Saint Xavier University: The Saint Xavier mission statement is as follows: "Saint Xavier University, a Catholic institution inspired by the heritage of the Sisters of Mercy, educates men and women to search for truth, to think critically, to communicate effectively, and to serve wisely and compassionately in support of human dignity and the common good."

About CrossFit Chippewa Falls: CrossFit Chippewa Falls is a centrally located gym with strong ties to the community. CrossFit Chippewa Falls specializes in small group training in an intimate setting with one-on-one attention. We train individuals ranging from 12 to 71 years of age.


Jill Plourde, M.S.

Adjunct Instructor, Saint Xavier University


Owner, Vira Creative


Click here to view the Tribune Local online version of this press release.

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