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Blank Space

I was delighted to see that in the 2019 issue of My Volvo magazine there was an article titled, “The Power of Blank Space.” This immediately made me think of two things. The first was to remind you, if blank space is important enough to consider when designing cars, then it’s also important enough in the design of print and online ads, direct mail pieces, websites, social media images and so on and so forth. The second thing it reminded me of was a lyric. Now if you know me, this doesn’t come as a surprise. Especially when I tell you it’s a Taylor Swift song. She sings, “I’ve got a blank space baby, and I’ll write your name. Do you have a low performing ad, or design you're unsure of? Let's start with a blank slate. We'll rework the campaign for you. *For free. #victoryforbrands

*Offer expires October 14, 2019.

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