We’ve been working hard on this ad buy for our client. If you’re wondering what goes into advertising on a large scale such as a billboard then keep reading.
Planning. We secured the billboard in the location of our choice back in December of 2018 for an April run date.
Photography. For this project, professional photography was a necessity. After the photoshoot, the photographer and I worked together to prepare the artwork to the proper specifications. The photographer I worked with spent at least 24 hours editing, if not more. This is why choosing who you outsource work to is vital to the success of the project.
Timing. Although we started back in December, we were still in a time crunch and our ability to meet the artwork deadline was key.
Strategy. What type of images to use, what and how many words to use and what colors to use, are all important pieces of the puzzle when it comes to seeking a return on investment.
Integration. Notice, we choose to lead people to the client’s website. Here they can learn more, access free tools, brows properties, follow on social media and choose from a variety of contact methods including, phone, e-mail and online chat.
For these reasons it’s wise to have someone knowledgeable and experienced helping you advertise your business. If you’re going to go big, especially billboard big, you better consider all facets.