New Urbran Property Services needed to communicate to parents that they've solved their home buying problems. Their niche is selling/buying homes within the attendance boundaires of great Chicago public schools. New Urban created a unique online tool called School Sparrow which helps parents combine their home and school search simultaneously. This video captures the usefulness of the tool, and incorporates real testimonials from parents who've used the tool to find a great home and affordable public school for their family.
School Sparrow Video Project