I’m shocked at the number of business owners who don’t see the value in having an up-to-date, informative, easy-to-navigate, aesthetically pleasing website. However, in all fairness unless you’re someone like me, a marketing professional or a designer you may not spend...

Have you owned your business for so long it’s hard to continue to come up with exciting ideas? Do you lack marketing knowledge and/or creativity? No judgments there, but hey, I can’t help you fix what you can’t admit.  The thing is, potential clients can smell halfhear...

This semester I gave the students in my Advertising in Marketing course at Saint Xavier University, the opportunity to create a website for one of my clients. As extra credit they were given the opportunity to write a press release regarding the uniqueness of the colla...

What many of you might not know is that I am a teacher. In fact, I'm a teacher twice over. For the past 11 years I've studied and practiced yoga and in 2010, I began teaching yoga. That's around the same time Vira Creative was born. Vira, if you haven't read up on my w...

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