I was listening to a Chicago Blackhawks game when it was announced the goal the Hawks scored was sponsored by a Chevrolet dealership in Frankfort, IL. Some people may not hesitate to think twice about this but as a marketer I'm fascinated by the fact that consumers are...

I'm happy to report that I finally completed my new website. My previous website was functional and featured my portfolio in an organized fashion, but it left something to be desired. I'm hoping my new site will empower visitors to better understand the advantages of t...

There are many things as a business owner you can do to take some of the work load off your plate. You can hire administrative help, you can purchase programs which automate processes and promotions and you can outsource marketing. However, there comes a point when it'...

If you've positioned your products or services as being the lowest priced around, then this one's for you. Keep reading.


For small businesses, cheap and free don't work. Consumers do not place value on cheap products or free services. Subsequently, they will treat you...

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