One of the biggest challenges I face when I work with clients is that they often hire me too late in the process. Perhaps it’s because they don’t think they need a marketer immediately, or maybe it’s because they don’t understand the immediate value a marketer can have...

Below are the 19 questions I ask new clients. You might be shocked at how many business owners can’t answer, don’t know the answers, or simply don’t have access to the answers to these questions. Luckily, that’s where I come in. As a marketing consultant I over see the...

Marketing is an ever changing industry. Therefore, it can only work if you are committed to change. This commitment needs to work on a number of levels. First, you must be open to the fact that you might be wrong. If industry experts or even customers give you informat...

It’s easy to put off nagging business problems. For example, getting rid of an employee who lacks customer service, because you have a personal attachment to him/her. Most business owners have a list of “I should’s” a mile long. Yet ignoring them doesn’t mean they will...

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