Four Reasons Your Incentives Aren’t Working

You’re not committed – You only tell people about it once. You send out one e-mail, or create one social media post, rather than consistently reminding your audience across various marketing channels. The other way you might n...

I’m shocked at the number of business owners who don’t see the value in having an up-to-date, informative, easy-to-navigate, aesthetically pleasing website. However, in all fairness unless you’re someone like me, a marketing professional or a designer you may not spend...


Last month we checked in on a collaboration between a Vira Creative client (CrossFit Chippewa Falls) and the students I teach at Saint Xavier University. SXU shared our press release and the Chippewa Herald interviewed the client and myself, and ran this story today....

Every client I work with wants to know that marketing will work. The most realistic way to think about marketing is that it has to have synergy and compliment everything else you do. Typically, when marketing doesn’t work, it’s not “marketing’s” fault. 


Here’s an examp...

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