Printed marketing collateral has longevity that digital marketing lacks. Be sure you mix and match on and offline marketing tactics in order to reach your customers in the places they live their day to day lives.
It's important all printed marketing pieces remain consistent with your brand's online image. Brochures, rack cards, and flyers and other print pieces allow you to reach your customers off line as well as featured detailed business information and integrate with promotions.
Reach new customers, send current customers coupons and reminders with memorable printed pieces that stand out in the clutter of your target market's daily mail.